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Business Impact

  • 40%

    Improvement in model accuracy

Customer Key Facts

  • Rank : Fortune 500
  • Location : Columbus, Georgia
  • Industry : Insurance

Problem Context

The client is an American insurance company that provides financial protection to more than 50 million people worldwide. Their financial planning and analysis teams create projections on agent churn at a quarterly level albeit without any statistical understanding.

They wanted to develop a deep understanding of the reasons behind the churn and better target agents who are likely to churn.

Challenges

 

  • Prediction of agents who will churn in the subsequent quarters for an insurance client
  • Coming up with the definition of churn for in-depth analysis proved to be a challenge
  • Multiple termination dates for a single agent from different tables
  • Different churn models had to be created for different demographic levels and quarters
Challenges

Technologies Used

R-Studio
EC2
Apache Zeppelin
Amazon RDS

Predicting Churn And Proactively Targeting Agents Who Were Likely To Churn

Solution

Quantiphi developed a churn prediction model that enabled the business to better mitigate churn by developing a sound understanding of the factors responsible.

Result

  • Accurate prediction led to better targeting of agents

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